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Anders Stouge on MIT Exec Ed Channel: MIT TechTV Length: 109 Date: July 12, 2010

Diana Garcia-Martinez on MIT Exec Ed Channel: MIT TechTV Length: 151 Date: July 12, 2010

Telstra Channel: MIT TechTV Length: 2431 Date: July 10, 2010 "Defending Marketing Share Against a New Entrant for Telstra" by John H. Roberts, Charles J. Nelson, Pamela D. Morrison Telstra, the Australian t...

Whirlpool Channel: MIT TechTV Length: 2358 Date: July 10, 2010 "Will It Ever Fly? Modeling the Takeoff of Really New Consumer Goods at Whirlpool"by Joseph A. Foster, Peter N. Golder, Gerard J. Tellis Whirlpo...

Futuredontics Channel: MIT TechTV Length: 2142 Date: July 10, 2010 "Modeling the Effects of Direct Television Advertising at Futuredontics"by Rajesh Chandy, Deborah MacInnis, Gerard J. Tellis, and Pattana Thaivani...

XIII MIT Latin American Conference - Opening remarks / Entrepreneurship and Innovation Panel Channel: MIT TechTV Length: 5316 Date: July 06, 2010 XIII MIT Latin American Conference

Linked Data Competition Channel: MIT TechTV Length: 484 Date: June 24, 2010

Bayer Channel: MIT TechTV Length: 2452 Date: June 18, 2010 "Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the Univer...

Bayer Channel: MIT TechTV Length: 2452 Date: June 18, 2010 "Dynamic Marketing Budget Allocation across Countries, Products, and Marketing Activities at Bayer"by Marc Fischer of the University of Passau, S...

2009-2010 ISMS Practice Prize Introduction Channel: MIT TechTV Length: 245 Date: June 18, 2010

CVS Channel: MIT TechTV Length: 1741 Date: June 16, 2010 "Quantifying and Improving Promotion Profitability at CVS" by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce Like man...

CVS Channel: MIT TechTV Length: 1741 Date: June 16, 2010 "Quantifying and Improving Promotion Profitability at CVS" by Kusum Ailawadi, Jacques Cesar, Bari Harlam, David Trounce Like many high-low retaile...

Clickthrough Channel: MIT TechTV Length: 2156 Date: June 16, 2010 "The Right Product for the Right Person: Product Recommendation from Infrequent Events at Clickthrough" by Marty Vrieze, David Freed, Brendan Kitt...

2005 ISMS Practice Prize Introduction Channel: MIT TechTV Length: 168 Date: June 16, 2010

Pepsi Channel: MIT TechTV Length: 2481 Date: June 16, 2010 "CHAN4CAST: A Multi-Channel Multi-Region Forecasting Model and Decision Support System for Pepsico" by Suresh Divakar, Brian Ratchford , and Ven...

2004 ISMS Practice Prize Introduction Channel: MIT TechTV Length: 199 Date: June 16, 2010

2003 ISMS Practice Prize Introduction Channel: MIT TechTV Length: 214 Date: June 16, 2010

ZS Associates Channel: MIT TechTV Length: 2757 Date: June 16, 2010 “Sales Territory Design: 30 Years of Modeling and Implementation” by Andris Zoltners and Prabhakant Sinha ZS Associates, a large marketing scien...

Rhenania Channel: MIT TechTV Length: 471 Date: June 16, 2010 "Optimizing Rhenania’s Direct Marketing Business Through Dynamic Multi-Level Modeling (DMLM)" by Ralf Elsner, Arnd Huchzermeier, Manfred Krafft ...

Finnair Channel: MIT TechTV Length: 1778 Date: June 15, 2010 "Customer Equity and Lifetime Management (CELM) at Finnair" by Abdel Labbi, Cesar Berrospi, Andre Elisseff, Giuliano Tirenni The Customer Equ...

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