One of Indonesia’s most well-known athletes, Ade Rai started out as a skinny guy who just wanted to look fit. He went on to win numerous international bodybuilding championships, and introduced Indonesia to fitness and bodybuilding. But he realizes the country needs to do more than generating great athletes. He is currently an advocate for a fit and healthy lifestyle, working on public campaigns, and encouraging schools to improve better eating for students. He also founded RAI Institute, a center for fitness motivation, education and research, as well as Indonesia's first bodybuilding and fitness magazine, Adiraga. Aiming to improve the national life expectancy, Ade Rai continues to remind us that health is the key to high quality of life and longevity. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)