Tools | Bookmark & Share | Make MrWhy My Homepage
MrWhy.com
Go
MrWhy.com » Videos » PubCon: Understanding How the Big Boys Operate
PubCon: Understanding How the Big Boys Operate
PubCon: Understanding How the Big Boys Operate
Report
PubCon: Understanding How the Big Boys Operate
Did you ever wonder how large companies keep up with all the pages on their websites? As he explains in the above video, Bill Hunt of Global Strategies knows all about this since IBM is one of their clients.First, know whether or not the search engines are indexing all your pages. If they aren’t, then you need to check a few things out. Make sure you have a sitemap that is working correctly, and check your own spider to make sure you’re being seen. Also, look at your combined PPC and organic data to find out what is converting and what is not.Although having a big site or numerous sites might seem like a pain, there are some perks involved. You can create a set of templates and use them multiple times and optimize them accordingly.Another hint for managing a large site is to make sure your links are specific. Inbound links that only link to your homepage aren’t really benefiting you. For instance, if someone is using your products or services, have them link to that page instead of the homepage. This method will help both the searcher and the company.Large sites are a bit overwhelming, but just need to be broken down. Everyone simply needs to work together and focus on the end user’s wants and needs.
Channel: WebProNews
Category: Business
Video Length: 0
Date Found: April 10, 2009
Date Produced:
View Count: 1
 
MrWhy.com Special Offers
1
2
3
4
5
 
About Us: About MrWhy.com | Advertise on MrWhy.com | Contact MrWhy.com | Privacy Policy | MrWhy.com Partners
Answers: Questions and Answers | Browse by Category
Comparison Shopping: Comparison Shopping | Browse by Category | Top Searches
Shop eBay: Shop eBay | Browse by Category
Shop Amazon: Shop Amazon | Browse by Category
Videos: Video Search | Browse by Category
Web Search: Web Search | Browse by Searches
Copyright © 2011 MrWhy.com. All rights reserved.