IBeatYou founders NBA star Baron Davis, Cash Warren and Abdul Khan on making money and promotions This is the second video of a three-part interview I conducted at the AlwaysOn Stanford Summit with NBA star Baron Davis, Cash Warren and Abdul Khan, founders of iBeatYou (IBY), a site where anyone can hold a competition. In this segment, the guys talk about their revenue model. "Our strategy is sponsored-advertising," said Abdul. That is, IBY tries to get movie studios to promote their films by sponsoring competitions, and getting users to participate.  For instance iBeatYou teamed up with Sony Pictures for its comedy film "Step Brothers," starring Will Ferrell and John C. Reilly. At this point, the competition has 156 entries. As part of the promotion, Will and John put together a clip explaining the rules of the ... [ Read more ]