When it comes to offsite optimization, we are going to look at directory submissions. Directories work in a hierarchical structure. We are going to look at placing the website ‘DefeatingDiabetes.com’ within a directory.   Now, the directories are great places to go because it’s a source that the major search engines will actually go to and pull information because the information at this point is already organized in a directory. Now, some of the directories will actually start at a point of geographically locating where a website is positioned. So in this case, we would want to say “US,” then we would go into a sub-category, which in this case would be “Health.” Then from “Health” we would want to go into the next category, which at this point, it can be many different areas but in regards to DefeatingDiabeties.com, we are speaking about a condition; diabetes. So we would organize it under “Conditions” and then from there it’s dependant on how micro the category goes within the directory. It could easily stop at “Conditions” or can actually carry forward into more sub-categories. In this case it might have to do with blood or sugar levels. So, we can actually say here if the category section would be “Blood Sugar.” Now we have a very very relevant organization of moving from a US-based website in the “Health” category that’s an actual condition of your health, which has to do with your blood sugar, and it reflects you back to DefeatingDiabetes.com. What you have done is manually placed the website DefeatingDiabetes.com within the category of “Health Conditions” reflecting on blood sugar. This is a great method for creating backlinks to your site.