Sam Samore: "I would describe my work as related to fairy tales." Samore’s role within LM100 is to help identify and chronicle the narratives inherent in the guest experience, from his contributions to the stories included in Le Méridien’s 50 Words story collection to his role as an artist behind a series of keys in the UNLOCK ART collection Le Méridien’s experiences are defined and enriched by a group of cultural innovators and artists called Le Méridien 100. The group comprises a global array of visionaries, from painters to photographers, musicians to designers, chefs to architects. For more information www.lemeridien.com