Sony Corp. (NYSE:SNE) announced Wednesday that Andrew House, will replace Kazuo Hirai as chief executive officer of global video game unit Sony Computer Entertainment Inc. as of Sept. 1, 2011. House currently heads the company’s video game business in Europe.Sony's executive deputy president, Hirai and front-runner will ultimately replace Howard Stringer and will become chairman of Sony Computer Entertainment.The change underlines Hirai's increased responsibility within the entire Sony group, including the key task of changing the company's loss-making in the television division.Sony has a potential upside of 33% based on a current price of $25.53 and an average consensus analyst price target of $33.95.