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The power of branded entertainment
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The power of branded entertainment
A conversation with Paul Kontonis, CEO of For Your Imagination I recently spoke with Paul Kontonis CEO and Co-Founder of the New York-based online media studio For Your Imagination about the funding they secured from OmniReliant Holdings, Inc. in a bridge capital round two weeks ago. The amount of the funding was undisclosed but it gives OmniReliant an equity stake in FYI and helps fund ongoing operations. In the FYI press release Paul W. Morrison, CEO of OmniReliant said, "For Your Imagination has shown the way for online branded entertainment that not only entertains and engages an audience but also delivers a powerful marketing message. We recognize that brands can use the internet for more than just advertising with publishers – brands can now become the publisher and truly engage ... [ Read more ]
Video Length: 0
Date Found: October 28, 2008
Date Produced: October 28, 2008
View Count: 5
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