On March 28th, 2011, a fashion show for promoting Kariyushi shirt was held at Okinawa prefectural office. Public officers working at the office participated in the show and took on the stage. A design of Kariyushi wear is similar to aloha shirt. The shirt is popular among office workers in Okinawa.In 2005, Japanese government started Cool Biz campaign due to reduce power usage of air conditioner. The campaign encouraged office workers to wear casual cloth in summer season. And Kariyushi shirt attracts nation-wide attentions for its unique design and casualness.The word, “Kariyushi” means “joyful congratulation” and “happiness” in Okinawan dialogue. There are a various designs for Kariyushi shirt. Please look for your own when you visit Okinawa.Wikipedia: Kariyushi Shirt