After originally launching a “Digg for sports,” Pete Vlastelica realized that in order to attract big league advertisers he was going to either need to bring them “closer to a purchase decision” or create a highly-engaging content experience.  So after drawing up a new set of plays for the company, Pete and his team were able to land a $6 million round of financing from DFJ, Labrador and a roster of big name athletes.  Now Pete is rolling out a full-fledged content and ad network.  Centered around their own anchor property, Yardbarker, the company has connected a network of over 400 independent bloggers and is creating an engaging experience for sports fans and a compelling bracket of properties for advertisers. ... [ Read more ]