About aussieBum aussieBum is more than just a fashion brand, it’s a lifestyle and believes in showing the reality of running a men's underwear and men's swimwear company. aussieBum is the 'Spinal Tap' of men's fashion and present their reality in a series of videos that are released on a weekly basis via the aussieBum site, youtube, itunes, facebook and twitter. Join the fun and get to see how an Australian company makes the world's best men's underwear and swimwear for the world to enjoy.  Born on the most famous Bondi beach in Australia in 2001, aussieBum are the makers of the world famous men's Wonderjock underwear and the hottest styles in men's underwear today. aussieBum supplies many of the leading Surf Life Saving clubs with its Australian classic swimwear and surfwear designs. Sold in limited runs online at www.aussiebum.com and in many of the world's leading department stores including Selfridges, Harvey Nichols, Printemps, KaDeWe, Brown Thomas and many more. aussieBum has a saying for those who want to wear their brand. 'If you doubt yourself, wear something else'.