A poor little boy wins a ticket to visit the inside of a mysterious and magical chocolate factory in his town. When he experiences the wonders inside the factory, the boy discovers that the entire visit is a test of his character, with a marvelous reward if he passes muster. Fans of the perennial family classic Willy Wonka & The Chocolate Factory will scream “I want it now!” (like the character Veruca Salt) when the film makes its Blu-ray Book debut on October 20, 2009 from Warner Home Video. This favorite film of children around the world will now dazzle in premium Blu-ray packaging — containing a 38-page book including sing-along song lyrics, fun cast bios, and colorful photos from the film. No “Golden Ticket” needed!