Every year an estimated 800,000 children are reported as missing in the United States. Comcast is announcing today that it has launched Missing Kids On Demand and online at xfinity.com/news/missingkids, a first-of-its-kind public service initiative that will make information about missing children available to millions of Comcast video customers and consumers across the United States. The new initiative is in partnership with the National Center for Missing & Exploited Children (NCMEC) and will enable Comcast customers and consumers to support efforts by law enforcement across the country to help bring missing children home.  To view Multimedia News Release, go to