Fark tries to unambiguate its headlines to drive more users to its aggregated news Fark has become a pioneering publisher as it taps Digger – a semantic technology-based organizer of content – to help re-categorize its millions of aggregated news stories. Unlike other traditional news sites, Fark’s appeal is its very ambiguous headlines, such as “High School math teacher arrested on ‘What is 210 = 210?’”  While this article is clearly about high school math teachers, it’s unclear that this article is about “marijuana," making it perhaps difficult for Fark to broaden the consumption of that particular article by people who would have been interested in "marijuana" and not necessarily math teachers.  “People who read Fark know the taglines almost always have nothing to do with the article, said Drew Curtis, founder of Fark, ...   [ Read more ]