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Citizen Hawk's anti-cybersquatting strategy
Citizen Hawk's anti-cybersquatting strategy
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Citizen Hawk's anti-cybersquatting strategy
Citizen Hawk's purpose is straightforward enough: it helps businesses whose Web sites have been targeted by cybersquatters -- people who buy up domain names that are similar to that of a legitimate Web site. But the company's business model is innovative, says CEO Graham MacRobie. Rather than charging companies for their service, which includes automated software that hunts down and identifies cybersquatters' identities, Citizen Hawk takes more of a commission approach.Here's how it works: Citizen Hawk pays up front to file a complaint with the main Internet registrar, ICANN, on every cybersquatter who targets a particular company. Given that each complaint filing costs $1,300 and many large companies have hundreds of such complaints, that's a large up-front expense.But Citizen Hawk gets ... [ Read more ]
Channel: VatorNews.tv
Category: Technology
Video Length: 0
Date Found: September 23, 2008
Date Produced: May 30, 2008
View Count: 3
 
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