iReport — The Ad Council, along with the USDA Forest Service and the National Association of State Foresters (NASF), launched a new series of public service advertisements (PSAs) featuring Smokey Bear designed to provide critical information to Americans about wildfire prevention. The PSAs are being distributed prior to the July 4th holiday, a time when many people go camping, have outdoor BBQs and light fireworks. To coincide with the launch, Smokey Bear’s first mobile application, or app, is also available. The free smart-phone app is designed to provide critical information about wildfire prevention, including a step-by-step guide to safely building and extinguishing campfires, as well as a map of current wildfires across America. To view Multimedia News Release, go to