Tracking Stats In Your Business One very important aspect of internet marketing is tracking your conversion stats. In case you are unfamiliar with what they are, conversion stats tell you important detail about who is coming to your site and if they are buying or not. You need to know this data because you want to eventually focus your efforts on what is working and faze out what is not. This will improve your overall ROI (return on investment).  One of the skills you will need to learn is keyword research. I recommend using the Google Keyword Tool in order to do your research but we will be covering exactly how to do that in future lessons. Keyword research is a vital part of internet marketing because you don’t want to be targeting keywords that people are not relevant to your products or services. Also, if you target low quality keywords that could create a direct impact on the amount of income you make.