On TV screens for just over a year, 4Shbab is a first offering western style music videos to an Islamic audience Millions already tune in for a unique combination of popular music, drama and religion. Ahmed Abu Haida, Creator of "4Shbab", "4Shbab gives a religious message in a new way: through songs, fast paced music videos and even soap operas. We believe this is an untapped market that will ultimately become very influential amongst young people."