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Vator Box - Next-gen Web analytics, beyond pageviews
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Vator Box - Next-gen Web analytics, beyond pageviews
The Founders Fund's Singerman helps us dissect analysis companies The Founders Fund venture capitalist Brian Singerman joins me and Ezra Roizen as this week's guest host to look at the quickly-evolving Web analytics landscape. As many observers know, pageviews fail to provide a holistic picture of engagement and contribution on a Web site. At The Founders Fund, which has invested in analystics company Quantcast, Singerman is looking at a number of such deals. So we asked him to help us look at two emerging companies in this field: Nuconomy and ClickTale. Nuconomy is an Israeli-based company that raised $3.3 million in funding, from some heavy hitters, including UK ad giant WPP Group. Nuconomy says helps capture engagement and contribution.  Bottom line, this was our favorite of the two companies. But ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: July 22, 2008
View Count: 10
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