This sweet-natured spoof of Bollywood romantic comedies recounts the ups and downs of cynical assistant director Jay (Imran Khan), who loathes romance, and designer Simran (Sonam Kapoor), who adores all things sentimental. They meet cute, but will they fall in love? Career-oriented Simran seems content with her perfect boyfriend, Raj (Sammir Dattani), but her burgeoning friendship with Jay causes conflict and forces difficult decisions.