We made this interactive installation for Haier in Appliance-EXPO 2011. When there are no people in front of the screen, Haier’s technic words would fly like "The Matrix" and construct the absract shape of Haier's products or slogans from time to time. When people stands in front of the screen, Haier's technic words will transform to the consumer benefits and construct the shapes of people. We produce these interaction procedures to tell the consumers: Haier's innovation of technology aims at bringing more benefits for the consumers.  KINECT's depth image and BGM sound analysis(for Visual effect control) are processed by OpenFrameworks, and the data is sent to Unity by UDP and OSC. Thanks for Unity's build-in image effects, they helped a lot to speed up the development.