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Market Selection
Eisenhardt discusses the ideal markets for start-ups. She classifies them into emergent, growth and mature. Emergent markets are typically small and undefined, growth markets are between $30M-$50M with a high growth rate and mature markets are > $100M. She suggests that the ideal market for a company to start in is a growth market.
Video Length: 0
Date Found: September 22, 2009
Date Produced:
View Count: 5
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