This is a video-documentary about the role that digital media had in the 2008 presidential election for the United States of America. It analyzes Barack Obamas digital strategy for his 2008 presidential campaign.Our main goal was to comprehend the importance and influence that all digital media can have in a political campaign considering the innovations and availabilities of resource that the digital media has reached and the capabilities of technological tools.The video-documentary displays the Internet as a new space of representation and a politic battlefield to mobilize coreligionists to present government proposals to collect funds for the campaign and to promote the ap-proach between candidate and voters.   ... >>