Greg Jarboe, the President and Co-Founder of SEO-PR, discusses universal search with Mike McDonald at SES New York. Jarboe explains how universal search is impacting ranking, reputation management, and the way we think about search results. He has found that “17% of normal searches turned up with a universal search result.” Find out more of his explanation of universal search in the WebProNews video. Keep watching WebProNews for more coverage from SES New York 2008.