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Turner Finds Full Online Video Ad Loads Acceptable in Europe
Turner Finds Full Online Video Ad Loads Acceptable in Europe
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Turner Finds Full Online Video Ad Loads Acceptable in Europe
LONDON — As publishers seek to maximize revenue around online video, many are studying consumer attitude towards the number of in-stream ads they will accept. According to early research by Turner in Europe, which distributes entertainment content online, consumer are willing to accept a full ad load as long as the ads are relevant. These are the comments by Caroline Casey, Director of Digital Development for Turner in Europe, in this interview. I caught up with her in after our event at the Guardian offices on March 8. Last month, Brightcove announced that Turner is using its platform in Europe. Andy Plesser, Executive Producer Disclaimer: Brightcove sponsored our London Event
Channel: blip.tv
Category: Entertainment
Video Length: 138
Date Found: March 20, 2010
Date Produced: March 19, 2010
View Count: 0
 
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