Usually behind the camera, Michael Scherotter sat down with Hip Hop icon Ice Cube at South by Southwest before he was scheduled to perform at a free live concert streamed to his new UVNTV.com site using Silverlight for high-quality video.  Michael asked Cube questions about the intersection of technology with music, hip-hop and celebrity. Here are some highlights: 1:00 Starting out in rap 2:30 What tech Ice Cube uses 3:12 How technology impacts music and film 5:23 Maintaining a 20-year career in hip-hop 6:53 Technology and being a celebrity 9:05 Possibilities of direct-to-web contect on UVNTV.com 10:10 How hip-hop will change the web? 12:14 Cube's Vison for UVNTV.com 13:09 Hip-hop's global reach 14:14 Gangsta Rap Made Me Do it Video and a surprise for Cube 16:40 Video and music quality on the web and Silverlight 17:50 Why artists should be on UVNTV.com in addition to MySpace 19:50 What Cube's listening to now Listen to the podcast(MP3) Listen to the podcast(WMA) Download the Video Watch the Video