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How Luxury Brands Can Capitalize on Mobile Platforms
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How Luxury Brands Can Capitalize on Mobile Platforms
The explosive growth of mobile device usage and proliferation of applications presents a new, dynamic landscape for prestige marketing and commerce.The strategies, tools, rules of engagement, and metrics present marketing and digital professionals with a series of challenges that are best distilled into one question: "What do I do now?"
Video Length: 280
Date Found: December 28, 2010
Date Produced: December 28, 2010
View Count: 0
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