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Rebranding Playboy
Playboy, the magazine, may have had its heyday in the 60s and 70s but the brand still has appeal. A new club is opening in London. Lex’s Edward Hadas and Luke Templeman discuss the opportunities and perils of its brand management.
Video Length: 186
Date Found: June 03, 2011
Date Produced:
View Count: 0
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