The Coca Cola Company is continuing its Fanta Less Serious theme, launched in 2007, with a global advertising campaign promoting a more healthy formula. The campaign is being rolled out across the world with a flexible approach that allows each market to choose from three focus points, communicating the products irresistible taste, the brands less serious attitude, or new product news. The central animated characters each have their own unique personalities to help teens relate on a personal level. For example, the character Tristan is creative and street smart, but also mischievous and sarcastic, while Ginger is sophisticated, fashionable and attractive, but is only interested in people who strive to achieve the most fun out of life. Everyone wants skater boy’s Fanta orange. Agency: Ogilvy, New York.