Apple's iTune App Store made it possible for the little guy For content and service providers seeking to reach a customer, don't bother working with carriers. "It's a collosal waste of time to go with a new idea and new product that you can't show some kind of demand," said Alec Saunders, Founder and CEO of Iotum, which just this week launched a conference application for the iPhone. "You're in for a very long sales cycle - 18 months, 30 months - not uncommon."Saunders and I touched base at the Under the Radar conference this week, to talk about the Calliflower conferencing service for the iPhone. In this segment of "Lessons learned," Saunders shared his experience working with carriers. "We tried and failed at it twice," he said. "The economics are ... [ Read more ]