Prospects and Clients do not buy features. They buy the benefit that a feature gives them. For example a feature of a hybrid vehicle is it has a gas and electric motor. The benefits is that you will save $X per year in fuel costs. If you are selling on features, then you probably will have a tough time closing business. Start focusing on benefits and watch your sales grow. Watch the video to find out how to position yourself with benefits and not features. For daily sales and marketing tips and tricks, go to Distributed by Tubemogul.