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MrWhy.com » Videos » Lack of standards, accountability holding back video ad adoption |
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Lack of standards, accountability holding back video ad adoption
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Lack of standards, accountability holding back video ad adoption
It's no secret that advertiser spending on Web video is lagging expectations -- at least for those trying to get more of it.The topic was much talked about at the OnMedia conference in New York City last month, and before that was the subject of this Vator.tv story in November.One of the biggest barriers, as BrightRoll CEO Tod Sacerdoti told us then, was the lack of standards across the numerous ad networks in measuring how effective an ad is.What's more important, and how should an advertiser be billed -- after a video view or a click or some other metric? When I spoke with DadLabs.com co-founder Clay Nichols a while back, he told me that one of the challenges his ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: February 29, 2008
View Count: 1
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