He is financial markets expert from the European School of Management and Technology (ESMT) in Berlin.   DW-TV: For more we’re joined by Jörg Rocholl, financial markets expert from the European School of Management and Technology in Berlin. What about your gold reserves. I already noticed you aren't wearing a golden ring. I hope you didn't sell it... Jörg Rocholl: No. I didn't. But if I had on gold, I probably would have sold it right away. DW-TV: Because the price of gold has soared, especially in the last from October 2008 to December of 2009. It went up by 40%. India buys gold...China does...all the central banks do. What exactly does this new gold rush imply for the financial world as a whole? Jörg Rocholl: There's some fundamental factors that drive the gold price at the moment. So there's a decline in supply of gold over the last years. And there's been an increase in demand. Given that there's weakness in the US dollar — maybe a weakness of the world economy as a whole. but there's also some type of hurting going on at this point. More and more retail investors enter the gold market and buy gold, which is always a bad signal for any asset class, as we saw for example in the dot-com bubble a couple of years back. DW-TV: There's this rumor that gold is more reliable. Why? What makes it reliable? Jörg Rocholl: Well, it's physical, a real asset. Something that has kept its value over a long period of time, which may not always be the case for nominal values like paper money. DW-TV: Jörg Rocholl, I have one more question, but I won't ask you. I'll ask our viewers..." (Interview: Monika Jones)