Visit for more information. Goal of the BMW Guggenheim Lab is the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for urban life. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the BMW Guggenheim Lab will address issues of contemporary urban life through programs and public discourse.  The BMW Guggenheim Lab is a mobile laboratory that will travel to nine major cities worldwide over six years.