Yahoo is launching a new strategy that uses multiple websites and services in order to gain a stronger position in social networking. Although Yahoo has a strong collection of social web properties, their social-networking system Yahoo 360 hasn’t reached the position the company had expected. Their social web properties are the Flickr photo-sharing site, the del.icio.us social-bookmarking site, the Yahoo Answers question-and-answer search engine, and the Yahoo Groups discussion service. Executive Vice President of Yahoo’s network division Jeff Weiner discussed improvements during a keynote with conference chairman John Battelle at the Web 2.0 Expo.“We have to pull it all together.”This is not the first time Yahoo has had to publicly acknowledge the company’s discontentment with Yahoo 360. They also recognize their need to improve their position in a market ruled primarily by service providers such as MySpace, Facebook, and Friendster. Last year, rumors floated that Yahoo was looking to buy a social networking site, and that it talked with Facebook, but did not come to an agreement.Reports from the Web 2.0 Expo’s sister event, Web 2.0 Summit back in November, read that Yahoo might remake Yahoo 360. According to PC World India, Weiner takes full responsibility for improving Yahoo’s position in social networking. No details have been released as to how Yahoo may use the social media sites to better rival social networking.