The Internet has transformed the music industry. File-sharing has meant that many people are no longer prepared to buy CDs. But what has been creating panic in the music industry is being seized as an opportunity by some musicians. They present their music or help raise funding for a new album via blogs and social networks or on their own homepages. Everyone is talking about the rise of the digital age, but what does it mean for the world of music? ARTS.21 looks at new ways of rising to fame.