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Brickfish turning users into brand marketers
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Brickfish turning users into brand marketers
CEO Brian Dunn says average engagement time better than 10 minutes Brickfish is giving marketers the chance to promote their products early on in their life cycle, in some cases before those products are created, by letting their customers do it for them.CEO Brian Dunn used a recent campaign the startup did for leather and accessory maker Coach as an example of how it can serve corporate clients. Coach ran a contest that asked users to design a new tote bag. More than 3,500 users submitted designs, and by the end of the promotion, 6 million consumers had either commented on, shared, or voted on the designs.Brickfish lets brands harness the power of online marketing by soft-launching marketing campaigns via the blogosphere and then allowing users to spread the electronic word ... [ Read more ]
Video Length: 0
Date Found: October 28, 2008
Date Produced: October 28, 2008
View Count: 1
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