- PPC management Birmingham is a way to get traffic to a site. The Internet is the only place where the more traffic there is, the better. This means that your site is getting attention and when your site is creating a buzz in the Internet, search engines like Google, Yahoo and Bing will notice you as well. These three can be your best friends in the online world. Once you get these search engines to love you- because you’re getting a whole lot of traffic and your website is not doing anything "unnatural"- chances are, your site's link will appear on these search engines' first pages. This is the greatest thing that can happen to a site. Millions of people go to the top search engines and being on the first page when your brand or service is being searched for means more definite possibilities.