It’s obvious that spam has reached epidemic proportions—it invades our organizations and personal accounts, and costs us money, time, and opportunity. What is not obvious is how best an organization can address this growing problem. Despite emerging technology innovations, legislation, and tighter enforcement, organizations are still struggling to stay ahead of the problem. There is the danger that consumer interest (and trust) in e-mail will wane, resulting in substantial lost business opportunities. A panel of legal experts discuss the issues from three vantage-points: what's currently being done to combat spam, how to avoid being perceived as a spammer by your customers, and future plans for eliminating spam. From the Series:Northwest eBusiness