Dr Sahni talks to ecancer.tv about the increased incidence of breast cancer in India. Although India does not have a national screening programme, there are programmes teaching women the importance of self examination. Dr Sahni suggests that the reluctance of Indian women to get screened is due to the fear of losing their breast and stresses the importance of educating that this can be avoided if the cancer is detected early enough. Dr Sahni finishes by discussing his collaboration with the European Institute of Oncology attempting to address the trend of increased levels of breast cancer in India.