In search of a cleaner greener online world Three weeks ago, I was moderating a session at the Digital Hollywood Building Blocks conference in San Jose.  I took the time to check out the exhibitors and I attended few sessions.  From a consumer's viewpoint, my assessment was that the online advertising industry seems to look good from far, but far from good.  On one hand, a lot of progress is being made with new platforms, new types of advertising networks, new metrics, new measuring tools, new standards, etc.  On the other hand, the industry remains highly wasteful with an extremely low ROI from ads.   It also seems to be stuck to its old and ugly habit of assaulting and interrupting consumers with unwanted ads. Marketers, advertisers, advertising agencies, ... [ Read more ]