BlueMountain.com, an American Greetings Corporation (NYSE: AM) company, today introduced an exciting new way to send popular Amazon.com gift cards. The Web site, which introduced the opportunity to include the gift cards with e-cards last month, now offers e-card gift holders, an innovative format that delivers an even greater personal touch. The gift holders are free for both members and non-members to send with the purchase of an Amazon.com gift card, while at BlueMountain.com.  To view Multimedia News Release, go to