Audio recording of the "Structured Creativity Conference" session held in Hampshire, UK in June 1984. British American Tobacco (BAT) marketing and product development personnel discuss approaches to push their product in light of future marketing constraints and social pressure towards a smoke-free society. Employees present several proposal including low sidestream smoke cigarettes and nicotine inhalers. Also includes a derogatory discussion of intended consumers in developing countries and a proposal to sell individually heat sealed cigarettes there. Partial recording, please check Bates#G2164OA to hear the complete version.