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Marketing Tape, Premier (1988)
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Marketing Tape, Premier (1988)
Edward Horrigan introduces a promotional video about Premier cigarettes that is aimed at R.J.Reynolds' sales force.  Touting their technological expertise, Reynolds' employees give testimonials about their involvement in the development of a "cleaner way to smoke." The marketing strategy involves an initial rollout in Phoenix, Tucson and St. Louis.
Video Length: 0
Date Found: March 20, 2009
Date Produced:
View Count: 0
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