With the aid of cartoons, an argument is made which illustrates the chain of supply for manufacture and the associated costs. Manufacturer, wholesaler and retailer each take their own profits before passing on the inflated costs to the consumer. Figures show how an inflated cost ‘quickly snowballs’. A woman has to buy a dress – ‘bank balances go down, prices go up, purchasing power decreases, goods accumulate and the stage is set for depression’. The narrator concludes by saying that effective price control is the people’s only protection.