Blog post: The "Avoiding Disaster: How Not to Use Social Media" panel at Blog World Expo 2008 discussed how not to approach social media for people looking to promote themselves and/or their companies through blogs, forums, social networking sites and other types of communities online.   Panel participants: Lee LeFever (@leelefever), Principal, Common Craft ( Jason Falls (@JasonFalls), Social Media Explorer, Doe-Anderson ( and Blogger, Social Media Explorer ( Darren Rowse (@problogger), Owner, ProBlogger.net ( Co-Founder, Sixfigureblogging.com ( Co-Founder and VP Training, b5media ( and Co-Author, "ProBlogger: The Book" ( Patrick O’Keefe (@iFroggy), Owner, iFroggy Network ( and Author, "Managing Online Forums" (