VP Zamanian says ad buyers like aggregate data; some interested in user content Glam Media has built one of the largest online ad networks targeted at women, with more than 450 Web sites ranging from its own flagship property, glam.com, to small blogs.All of those sites collect valuable information on their users, and Glam is now using the data to sell targeted brand ads across its network, says Kiumarse Zamanian, vice president of advertising technologies. "There's a tremendous amount of data we can collect about the ads and the users who see them," says Zamanian, who came to Glam from Yahoo.That data lets Glam advertisers target very specific niches within its network of publishers, like the vertical it unveiled late last month focused on health and wellness.  The company is balancing the goal ... [ Read more ]