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Distribution of The Electric Roadster
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Distribution of The Electric Roadster
Martin Eberhard talks about the distribution plan for the new Electric Car. He mentions the restrictions and legal constraints for selling a car through a dealer. He believes direct distribution coupled with a gradual increase in the number of stores would be a critical factor in getting the electric car to the market. He finally notes that this strategy is easier than selling into an existing franchise.
Video Length: 0
Date Found: September 22, 2009
Date Produced:
View Count: 3
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