Telkom South Africa recently launched their new mobile network division 8.ta using the South African informal greeting Heita, meaning Hello. McCann Erickson, Johannesburg prepared South Africa for the launch of it’s fourth mobile phone network, without giving away the actual name of the brand until the launch. In addition to the commercials, there were ads in papers, on busses, buildings and billboards, The 8.ta connection was revealed in the animated tv commercial Emoticon. Music: Queen - Its a hard life.