Raja(Jr. NTR), an orphan, is a ruthless robber. He dreams of earning a fast buck so that he can settle down in life. And then, he stumbles on a fine opportunity. A ravishing beauty Mahi (Priyamani), a rich heiress, falls in love with him. The girl happens to be his childhood well-wisher and has always considered him her prince. He plans to surrender the girl to a gang who wants to kill her for her riches. But the villains play foul, and kill him. Raja reaches Yamaloka. He creates confusion in Yamaloka by stealing Yamapasam as whoever in possession of Yamapasam will become Yama. The rest of the story is all about how Yama (Mohan Babu) and Raja try to outsmart each other. After regaining power, Yama sends Raja back to earth, but only to take away his life once again. This film became super hit of the season, despite divide talk initially. Audience have shown their overwhelming response for the scene where Hero enters like Tiger. Villagers were attracted by the dialogues of NTR as Yama. This is another blockbuster in the combination of Rajamouli, and NTR. It collected 11.6 crores in first week, and 30 crores in first month. This film ran successfully for 50 days in 200+ theatres all over the world.